Introduce the profile clearly
We select its essential points and write a short introduction. Further information remains available to recipients who want more detail.
B2B email campaigns for role and employer profiles
We prepare approved role and employer information for email campaigns to consenting professional contacts. Each message focuses on a specific topic, supported by useful background material and a direct route for questions.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Establish professional relevance
Content is selected for the business occasion. Recipient eligibility, an identified sender and unsubscribe handling are part of each campaign’s preparation.
Identify the conversation route
The message names a contact for specialist questions. Responses follow an agreed internal process and are passed on with the necessary context.
An illustrative project brief
Example: an insight for education partners
A company informs consenting education contacts about a department’s responsibilities. The email leads to an approved role profile and a contact for further discussion.
Start a conversation
Let’s discuss what your project needs.
Which responsibilities should your partners understand better? We can discuss roles, available information and a suitable format for introducing them.
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany